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Michelle Fournier

Animal Rescue Animal Shelters Fundraising

Fundraising for Animal Shelters During a Pandemic - Part 1

In this unsettling, challenging time animal shelter are finding themselves in the thick of struggle in  many areas. From the restriction of the number of volunteers in-shelter on the...

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10 Tips for Attracting the Best Volunteers for Your Shelter

It is well known that volunteers make the shelter world go around. Fueled by their deep-rooted love of animals, volunteers vastly range in age, race, socio-economic and education...

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Marketing Tips

5 Inexpensive Ways to Get Your Shelter Noticed

Running a shelter is expensive. With unexpected emergency care costs being one of the only things you can count on, and tireless fundraising efforts which can feel like a dog chasing...

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Marketing Tips

How to Attract Your Tribe on Social Media

Perhaps you’re familiar with The Five Love Languages, the bestselling self-help book by Gary Chapman which identifies ways people both give and respond to love. Be it words of...

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Shelter Success

Animal Shelter Success Stories During COVID-19

While it seems as though all we are surrounded by is bad news, there has been a silver lining during this health crisis, beloved adoptable pets are finding homes. Many animal shelters...

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Marketing to Gen Xers

5 Best Ways to Reach Gen Xers

Born between 1965 and 1980, there are roughly 65.3 million Gen Xers in the US. Also referred to as the “In Between” generation, Gen Xers have seemingly gotten stifled between the...

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Shelter Inspiration

8 Mission Based Animal Shelters Doing Amazing Work

There are more than fourteen thousand (14k) animal rescues and shelters in the US dedicated to saving the lives of precious animals, working tirelessly every day to save, rehabilitate...

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Marketing Tips

6 Types of Video to Engage Your Adopters

An engaging combination of information mixed with entertainment, video as a marketing tool is second to none. The personalization level, the immediacy and intimacy of the feel of the...

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Pet Adoption Shelter Operations

7 Tips For Hosting a Virtual Pet Adoption Event

Not long ago the idea of hosting a virtual pet adoption event, an entirely contactless, paperless, in-person-less experience was not even a consideration. It seemed as though the process...

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Marketing Tips

Small Changes. Big Impact. Language Matters

"Don't ever diminish the power of words. Words move hearts and hearts move limbs." -Hamza Yusuf

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