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Michelle Fournier

Shelter Inspiration

8 Mission Based Animal Shelters Doing Amazing Work

There are more than fourteen thousand (14k) animal rescues and shelters in the US dedicated to saving the lives of precious animals, working tirelessly every day to save, rehabilitate...

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Marketing Tips

6 Types of Video to Engage Your Adopters

An engaging combination of information mixed with entertainment, video as a marketing tool is second to none. The personalization level, the immediacy and intimacy of the feel of the...

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Pet Adoption Shelter Operations

7 Tips For Hosting a Virtual Pet Adoption Event

Not long ago the idea of hosting a virtual pet adoption event, an entirely contactless, paperless, in-person-less experience was not even a consideration. It seemed as though the process...

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Marketing Tips

Small Changes. Big Impact. Language Matters

"Don't ever diminish the power of words. Words move hearts and hearts move limbs." -Hamza Yusuf

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Pet Adoption

Virtual Pet Adoption Event

On May 27, 2020, Adopets and Best Friends Animal Society teamed up for the first of it’s kind virtual pet adoption event. The five day event attracted over 100,000 potential adopters and...

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Marketing to Boomers

5 Tips to Help Successfully Market to Baby Boomers

There are more than 74 Million Baby Boomers, aged 56-74, in the US, ranking as the second largest pet owning population. This group range from newly minted empty nesters to long time...

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Pet Adoption

48 Irresistible Pets Looking For Love Online

Check out these 48 irresistible animals currently available this weekend through the Best Friends Virtual Super Adoption Event! The largest, national virtual adoption event ever. Click...

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Animal Shelters Marketing to Millennials

5 Tips To Successfully Capture Millennials Attention

 There are roughly 75 Million Generation Y-ers, or Millennials as they are more commonly known, ages 20 – 40 in the United States. They have buying power, spend more on their pets than...

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Animal Shelters Shelter Operations

10 Amazing Shelter Websites Designed to Inspire

10 Amazing Shelter Websites Designed to Inspire

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Pet Adoption Tips and Tricks

7 Pro Tips for Achieving Amazing Pet Photos

We live in a visual world where high quality imagery has become the standard. As shelter operators you have the BEST subject matter ever to capture. With the abundance of high quality...

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