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Michelle Fournier

Marketing Tips

5 Inexpensive Ways to Get Your Shelter Noticed

Running a shelter is expensive. With unexpected emergency care costs being one of the only things you can count on, and tireless fundraising efforts which can feel like a dog chasing...

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Marketing Tips

How to Attract Your Tribe on Social Media

Perhaps you’re familiar with The Five Love Languages, the bestselling self-help book by Gary Chapman which identifies ways people both give and respond to love. Be it words of...

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Shelter Success

Animal Shelter Success Stories During COVID-19

While it seems as though all we are surrounded by is bad news, there has been a silver lining during this health crisis, beloved adoptable pets are finding homes. Many animal shelters...

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Marketing to Gen Xers

5 Best Ways to Reach Gen Xers

Born between 1965 and 1980, there are roughly 65.3 million Gen Xers in the US. Also referred to as the “In Between” generation, Gen Xers have seemingly gotten stifled between the...

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Shelter Inspiration

8 Mission Based Animal Shelters Doing Amazing Work

There are more than fourteen thousand (14k) animal rescues and shelters in the US dedicated to saving the lives of precious animals, working tirelessly every day to save, rehabilitate...

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Marketing Tips

6 Types of Video to Engage Your Adopters

An engaging combination of information mixed with entertainment, video as a marketing tool is second to none. The personalization level, the immediacy and intimacy of the feel of the...

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Pet Adoption Shelter Operations

7 Tips For Hosting a Virtual Pet Adoption Event

Not long ago the idea of hosting a virtual pet adoption event, an entirely contactless, paperless, in-person-less experience was not even a consideration. It seemed as though the process...

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Marketing Tips

Small Changes. Big Impact. Language Matters

"Don't ever diminish the power of words. Words move hearts and hearts move limbs." -Hamza Yusuf

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Pet Adoption

Virtual Pet Adoption Event

On May 27, 2020, Adopets and Best Friends Animal Society teamed up for the first of it’s kind virtual pet adoption event. The five day event attracted over 100,000 potential adopters and...

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Marketing to Boomers

5 Tips to Help Successfully Market to Baby Boomers

There are more than 74 Million Baby Boomers, aged 56-74, in the US, ranking as the second largest pet owning population. This group range from newly minted empty nesters to long time...

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