Pet Adoption

On May 27, 2020, Adopets and Best Friends Animal Society teamed up for the first of it’s kind virtual pet adoption event. The five day event attracted over 100,000 potential adopters and...

Marketing to Boomers

There are more than 74 Million Baby Boomers, aged 56-74, in the US, ranking as the second largest pet owning population. This group range from newly minted empty nesters to long time...

Pet Adoption

Check out these 48 irresistible animals currently available this weekend through the Best Friends Virtual Super Adoption Event! The largest, national virtual adoption event ever. Click...

Animal Shelters Marketing to Millennials

 There are roughly 75 Million Generation Y-ers, or Millennials as they are more commonly known, ages 20 – 40 in the United States. They have buying power, spend more on their pets than...

Animal Shelters Shelter Operations

10 Amazing Shelter Websites Designed to Inspire

Pet Adoption Tips and Tricks

We live in a visual world where high quality imagery has become the standard. As shelter operators you have the BEST subject matter ever to capture. With the abundance of high quality...

Shelter Operations

There is a lot which goes into the art and science of building and nurturing connections, but fundamental truths must be acknowledged in order to form a rock-solid foundation on which to...

Shelter Operations

For the foreseeable future, organizations will be operating with heavily modified practices of the way business used to run, forced to pivot into new processes. The importance of...