Animal Shelters Fundraising

We’ve covered some creative ways to engage and entertain your donors during the pandemic (part 1), but it’s also really important to talk about how best to reach them during this time....

Animal Rescue Animal Shelters Fundraising

In this unsettling, challenging time animal shelter are finding themselves in the thick of struggle in  many areas. From the restriction of the number of volunteers in-shelter on the...

It is well known that volunteers make the shelter world go around. Fueled by their deep-rooted love of animals, volunteers vastly range in age, race, socio-economic and education...

Marketing Tips

Running a shelter is expensive. With unexpected emergency care costs being one of the only things you can count on, and tireless fundraising efforts which can feel like a dog chasing...

Marketing Tips

Perhaps you’re familiar with The Five Love Languages, the bestselling self-help book by Gary Chapman which identifies ways people both give and respond to love. Be it words of...

Shelter Success

While it seems as though all we are surrounded by is bad news, there has been a silver lining during this health crisis, beloved adoptable pets are finding homes. Many animal shelters...

Marketing to Gen Xers

Born between 1965 and 1980, there are roughly 65.3 million Gen Xers in the US. Also referred to as the “In Between” generation, Gen Xers have seemingly gotten stifled between the...

Shelter Inspiration

There are more than fourteen thousand (14k) animal rescues and shelters in the US dedicated to saving the lives of precious animals, working tirelessly every day to save, rehabilitate...

Marketing Tips

An engaging combination of information mixed with entertainment, video as a marketing tool is second to none. The personalization level, the immediacy and intimacy of the feel of the...

Pet Adoption Shelter Operations

Not long ago the idea of hosting a virtual pet adoption event, an entirely contactless, paperless, in-person-less experience was not even a consideration. It seemed as though the process...