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Michelle Fournier

Fundraising

Pro Tips for Leveling Up Your Fundraising Game

Donations very rarely, just happen. More often than not, they occur in response to an ask, a campaign or an event, and the psychology behind fundraising must be considered. We have...

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Marketing Tips

Email Marketing for Animal Shelters: 101

Turns out, rumors stating email marketing is dead are proving to be greatly exaggerated. In fact, when done correctly, an email marketing campaign will greatly contribute to the overall...

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Shelter Inspiration

Adopets Shelter Spotlight: Cat Adoption Team (CAT)

  We value our partners and are consistently inspired by the work they do every single day. As our way of showing appreciation and highlighting some of the really cool things they are...

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Animal Shelters Fundraising

Fundraising for Animal Shelters During a Pandemic - Part 2

We’ve covered some creative ways to engage and entertain your donors during the pandemic (part 1), but it’s also really important to talk about how best to reach them during this time....

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Animal Rescue Animal Shelters Fundraising

Fundraising for Animal Shelters During a Pandemic - Part 1

In this unsettling, challenging time animal shelter are finding themselves in the thick of struggle in  many areas. From the restriction of the number of volunteers in-shelter on the...

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10 Tips for Attracting the Best Volunteers for Your Shelter

It is well known that volunteers make the shelter world go around. Fueled by their deep-rooted love of animals, volunteers vastly range in age, race, socio-economic and education...

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Marketing Tips

5 Inexpensive Ways to Get Your Shelter Noticed

Running a shelter is expensive. With unexpected emergency care costs being one of the only things you can count on, and tireless fundraising efforts which can feel like a dog chasing...

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Marketing Tips

How to Attract Your Tribe on Social Media

Perhaps you’re familiar with The Five Love Languages, the bestselling self-help book by Gary Chapman which identifies ways people both give and respond to love. Be it words of...

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Shelter Success

Animal Shelter Success Stories During COVID-19

While it seems as though all we are surrounded by is bad news, there has been a silver lining during this health crisis, beloved adoptable pets are finding homes. Many animal shelters...

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Marketing to Gen Xers

5 Best Ways to Reach Gen Xers

Born between 1965 and 1980, there are roughly 65.3 million Gen Xers in the US. Also referred to as the “In Between” generation, Gen Xers have seemingly gotten stifled between the...

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